Developed by triathletes, the TrueStart Hero Bar gives you a natural caffeine boost on the go, with no crash. A world first, it puts the power of TrueStart Coffee in your pocket. We all need a Hero sometimes!
The Hero is a baked wholefood energy bar with 95mg of natural caffeine. Each bar weighs 43g and contains 100% natural ingredients. Made with gluten free oats, seeds, nuts and TrueStart Performance Coffee and bound with coconut oil and agave nectar.
Ideal to kick start your day, before you train, during a ride or as a pick-me-up.
- 95mg natural caffeine per bar & no crash
- Coffee & baked whole food energy bar
- 100% natural, gluten free & vegan friendly
Coffee Arabica
Oats (gluten free), Agave Nectar, Coconut Oil, Sunflower Seeds, Cashew Nuts, Coconut Blossom Sugar, TrueStart Performance Coffee, Pea Protein Isolate, Xanthan Gum, Natural Flavourings, Natural Caffeine Extract
Coffee & Cherry
Oats (gluten free), Agave Nectar, Sunflower Seeds, Coconut Oil, Coconut Blossom Sugar, Cashew Nuts, Freeze Dried Sour Cherry Pieces, Pea Protein Isolate, TrueStart Performance Coffee, Xanthan Gum, Natural Flavouring, Natural Caffeine Extract
Coffee & Beetroot
Oats (gluten free), Agave Nectar, Coconut Oil, Sunflower Seeds, Coconut Blossom Sugar, Cashew Nuts, Dried Beetroot Pieces, TrueStart Performance Coffee, Pea Protein Isolate, Xanthan Gum, Natural Caffeine Extract
Coffee & Peanut Butter
Oats (gluten free), Peanuts, Agave Nectar, Coconut Oil, Coconut Blossom Sugar, Sunflower Seeds, Peanut Butter, TrueStart Performance Coffee, Xanthan Gum, Natural Flavouring, Himalayan Pink Salt, Natural Caffeine Extract
Coffee Arabica
Nutrition Information |
Per 100g |
Per 43g Bar |
| Energy - kcal | 469 | 202 |
| Energy - kJ | 1956 | 841 |
| Fat (g) | 26.5 | 11.4 |
| of which saturates (g) | 13.3 | 5.7 |
| Carbohydrate (g) | 44.9 | 19.3 |
| of which sugars (g) | 19.9 | 8.6 |
| Fibre (g) | 6.3 | 2.7 |
| Protein (g) | 11.6 | 5.0 |
| Salt (g) | 0.03 | 0.01 |
| Natural Caffeine (mg) | 221 | 95 |
Coffee & Cherry
Nutrition Information |
Per 100g |
Per 43g Bar |
| Energy - kcal | 467 | 201 |
| Energy - kJ | 1949 | 838 |
| Fat (g) | 25.1 | 10.8 |
| of which saturates (g) | 13.1 | 5.6 |
| Carbohydrate (g) | 45.3 | 19.5 |
| of which sugars (g) | 20.2 | 8.7 |
| Fibre (g) | 6.6 | 2.8 |
| Protein (g) | 11.8 | 5.1 |
| Salt (g) | 0.03 | 0.01 |
| Natural Caffeine (mg) | 221 | 95 |
Coffee & Beetroot
Nutrition Information |
Per 100g |
Per 43g Bar |
| Energy - kcal | 462 | 199 |
| Energy - kJ | 1928 | 829 |
| Fat (g) | 23.8 | 10.2 |
| of which saturates (g) | 12.9 | 5.5 |
| Carbohydrate (g) | 46.6 | 20.0 |
| of which sugars (g) | 21.7 | 9.3 |
| Fibre (g) | 6.8 | 2.9 |
| Protein (g) | 11.7 | 5.0 |
| Salt (g) | 0.10 | 0.04 |
| Natural Caffeine (mg) | 221 | 95 |
Coffee & Peanut Butter
Nutrition Information |
Per 100g |
Per 43g Bar |
| Energy - kcal | 465 | 200 |
| Energy - kJ | 1945 | 836 |
| Fat (g) | 25.3 | 10.9 |
| of which saturates (g) | 12.6 | 5.4 |
| Carbohydrate (g) | 44.6 | 19.2 |
| of which sugars (g) | 19.9 | 8.6 |
| Fibre (g) | 6.2 | 2.6 |
| Protein (g) | 12.3 | 5.3 |
| Salt (g) | 0.29 | 0.12 |
| Natural Caffeine (mg) | 221 | 95 |
- TrueStart Coffee
Developed by triathletes, the TrueStart Hero Bar gives you a natural caffeine boost on the go, with no crash. A world first, it puts the power of TrueStart Coffee in your pocket. We all need a Hero sometimes!
The Hero is a baked wholefood energy bar with 95mg of natural caffeine. Each bar weighs 43g and contains 100% natural ingredients. Made with gluten free oats, seeds, nuts and TrueStart Performance Coffee and bound with coconut oil and agave nectar.
Ideal to kick start your day, before you train, during a ride or as a pick-me-up.
- 95mg natural caffeine per bar & no crash
- Coffee & baked whole food energy bar
- 100% natural, gluten free & vegan friendly
Coffee Arabica
Oats (gluten free), Agave Nectar, Coconut Oil, Sunflower Seeds, Cashew Nuts, Coconut Blossom Sugar, TrueStart Performance Coffee, Pea Protein Isolate, Xanthan Gum, Natural Flavourings, Natural Caffeine Extract
Coffee & Cherry
Oats (gluten free), Agave Nectar, Sunflower Seeds, Coconut Oil, Coconut Blossom Sugar, Cashew Nuts, Freeze Dried Sour Cherry Pieces, Pea Protein Isolate, TrueStart Performance Coffee, Xanthan Gum, Natural Flavouring, Natural Caffeine Extract
Coffee & Beetroot
Oats (gluten free), Agave Nectar, Coconut Oil, Sunflower Seeds, Coconut Blossom Sugar, Cashew Nuts, Dried Beetroot Pieces, TrueStart Performance Coffee, Pea Protein Isolate, Xanthan Gum, Natural Caffeine Extract
Coffee & Peanut Butter
Oats (gluten free), Peanuts, Agave Nectar, Coconut Oil, Coconut Blossom Sugar, Sunflower Seeds, Peanut Butter, TrueStart Performance Coffee, Xanthan Gum, Natural Flavouring, Himalayan Pink Salt, Natural Caffeine Extract
Coffee Arabica
Nutrition Information |
Per 100g |
Per 43g Bar |
| Energy - kcal | 469 | 202 |
| Energy - kJ | 1956 | 841 |
| Fat (g) | 26.5 | 11.4 |
| of which saturates (g) | 13.3 | 5.7 |
| Carbohydrate (g) | 44.9 | 19.3 |
| of which sugars (g) | 19.9 | 8.6 |
| Fibre (g) | 6.3 | 2.7 |
| Protein (g) | 11.6 | 5.0 |
| Salt (g) | 0.03 | 0.01 |
| Natural Caffeine (mg) | 221 | 95 |
Coffee & Cherry
Nutrition Information |
Per 100g |
Per 43g Bar |
| Energy - kcal | 467 | 201 |
| Energy - kJ | 1949 | 838 |
| Fat (g) | 25.1 | 10.8 |
| of which saturates (g) | 13.1 | 5.6 |
| Carbohydrate (g) | 45.3 | 19.5 |
| of which sugars (g) | 20.2 | 8.7 |
| Fibre (g) | 6.6 | 2.8 |
| Protein (g) | 11.8 | 5.1 |
| Salt (g) | 0.03 | 0.01 |
| Natural Caffeine (mg) | 221 | 95 |
Coffee & Beetroot
Nutrition Information |
Per 100g |
Per 43g Bar |
| Energy - kcal | 462 | 199 |
| Energy - kJ | 1928 | 829 |
| Fat (g) | 23.8 | 10.2 |
| of which saturates (g) | 12.9 | 5.5 |
| Carbohydrate (g) | 46.6 | 20.0 |
| of which sugars (g) | 21.7 | 9.3 |
| Fibre (g) | 6.8 | 2.9 |
| Protein (g) | 11.7 | 5.0 |
| Salt (g) | 0.10 | 0.04 |
| Natural Caffeine (mg) | 221 | 95 |
Coffee & Peanut Butter
Nutrition Information |
Per 100g |
Per 43g Bar |
| Energy - kcal | 465 | 200 |
| Energy - kJ | 1945 | 836 |
| Fat (g) | 25.3 | 10.9 |
| of which saturates (g) | 12.6 | 5.4 |
| Carbohydrate (g) | 44.6 | 19.2 |
| of which sugars (g) | 19.9 | 8.6 |
| Fibre (g) | 6.2 | 2.6 |
| Protein (g) | 12.3 | 5.3 |
| Salt (g) | 0.29 | 0.12 |
| Natural Caffeine (mg) | 221 | 95 |
- TrueStart Coffee
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